Inspired by Kantar’s Gen Z and Alcohol Report (Feb 2025), we dug deeper into what’s driving this shift and how brands can adapt. For decades, drinking has been central to social life. But Gen Z is breaking the trend – 60% now abstain from alcohol, compared to 40% of the general population. Even those who …
Gen Z & Alcohol: Is Sobriety the New Social Norm? Read More »
We are beyond proud to have partnered with the BBC on their latest campaign for The Traitors – a show that has taken the UK by storm. The campaign ran across our entire D6 University network, spanning the whole of the UK, with the aim of driving awareness and inspiring both new and returning viewers …
Last week, we took a leap across the Irish Sea and officially launched our full-motion digital screen network in the Republic of Ireland! 🇮🇪 Our screens are now live at University College Dublin, reaching a vibrant student population of around 9,000. This launch is a significant step forward in our mission to create meaningful opportunities …
Dublin Down: NGM Lands in the Republic of Ireland. Read More »
A very warm welcome to Mark Heather, our new Chief Revenue Officer! 🚀🎉 With over 25 years of experience in media and out-of-home, Mark brings a wealth of commercial expertise and leadership to our team. His deep industry knowledge will be invaluable as we expand our network, pursue ambitious growth plans, and strengthen our connections …
It’s January, so you know what that means – Veganuary is back! Meat-free diets are more popular than ever in the UK and Gen Z is leading the charge. Over a quarter of them (26%) are already following a meat-free diet, with 9% identifying as vegetarians, another 9% as vegans and 8% as pescatarians. And …
How Gen Z is Redefining Veganuary for the Long Term. Read More »
At Next-Gen Media, we like to stay ahead of the curve. That’s why we’re excited to announce a major step forward: programmatic buying is now live across our nationwide portfolio of full-motion digital screens where young people live, study and thrive. What does that mean in plain terms? Through programmatic buying, brands can now tap …
Our mission has always been to inform, educate and inspire – and with our latest partnership, we’re taking things to the next level. We’re thrilled to announce that we’ve joined forces with The News Movement, a group of experts who share our vision of keeping young people connected and in the loop. So, who are TNM? …
If Freshers’ isn’t on your radar, are you even trying to reach students? 🤡 You’ve probably heard the term being thrown around – and trust us, for good reason. With around 600,000 students starting university this September, it’s a prime opportunity to start a conversation with them and embed your brand into their new lives. …
Embed your Brand into their University Experience this Freshers’ 2024. Read More »
At Next-Gen Media, we take immense pride in the achievements over recent years, showcasing how our innovative approach has made a significant splash in the industry. The recent recognitions of our Co-Founder and Commercial Director, Guy Thurlow, are a testament not only to individual brilliance but also to the collective spirit of our entire team. …
The digital advertising landscape is undergoing a significant shift with the restriction of third-party cookies—those small data pieces used to track users’ online behaviour. As users demand more privacy and regulatory bodies enforce stricter data protection laws, cookies are becoming obsolete. With Google planning to give third-party cookies the boot in 2024, the ripple effect …
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