
The Traitors Campaign: From Screens to Scenes.
We are beyond proud to have partnered with the BBC on their latest campaign for The Traitors – a show that has taken the UK by storm.
The campaign ran across our entire D6 University network, spanning the whole of the UK, with the aim of driving awareness and inspiring both new and returning viewers to tune in. With Gen Z as the key target audience, we knew we had to go all in – no half-measures, no betrayals.
In addition out-of-home, we hosted live watch parties across major UK cities, creating the perfect setting to gather fans and embrace the social, debatable nature of the game show. From tense discussions to dramatic gasps, these events truly captured the essence of The Traitors.
Campaign highlights:
- National DOOH network campaign: Promoting both the show and the SU activations in key cities.
- Finale watch party events: Kicked off across major Student Union venues, including main bars, large screens and two nightclubs transformed with projectors and theatre-style seating.
- Sold-out success: Over 1000 tickets snapped up, with some venues having to upgrade to bigger venues to accommodate high demand.
- Participating universities: Bristol (UWE), Bournemouth (BUSU), Manchester (UoM), Glasgow (UoG), Nottingham (UoN).
- Exclusive BBC merchandise: SUs decked out with banners, coasters and more.
With over 7.4 million viewers tuning in for the final episode, it’s safe to say the show made history and we’re proud to have been part of the journey.
A huge thank you to Talon and Havas for helping to bring this campaign to life – teamwork worthy of a faithful alliance.
Billy, Client Director at Talon, shared his thoughts on the campaign:
“Next-Gen Media have provided a great opportunity for the BBC to showcase one of their most popular shows with a nationwide DOOH campaign and live viewing experience directly to a key target audience. From briefing stage to activation, the process has been seamless throughout, with constant communication and reassurance that all is in hand. Looking forward to seeing the success from these activations!”
Guy, our Co-Founder and CEO added:
“We are delighted to have collaborated with our key partners, Talon and Havas, promoting the latest series of BBC’s, The Traitors, to our valuable audience of young people. We ran the campaign across our national digital out-of-home network in universities, supported by exclusive finale watch party events to amplify the activation. It’s been amazing to see the shows’ popularity continue to rise, especially with Gen-Z, so we can’t wait to go bigger and better for 2026.”
As we continue to expand our experiential offering, we’re excited to create even more unforgettable moments for brands and audiences alike.
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