Opening New Doors: Introducing Programmatic
At Next-Gen Media, we like to stay ahead of the curve.
That’s why we’re excited to announce a major step forward: programmatic buying is now live across our nationwide portfolio of full-motion digital screens where young people live, study and thrive.
What does that mean in plain terms?
Through programmatic buying, brands can now tap into our network via Vistar Media, the global experts in Out-of-Home (OOH) technology solutions. This partnership makes it easier than ever for brands to reach the Gen Z audience in high impact, contextually relevant spaces.
Our network already delivers over 6 million daily impressions, reaching young people where they are comfortable and receptive. By adding programmatic capabilities, we’re giving brands and agencies even more tools to deliver targeted, dynamic campaigns at scale.
Why Programmatic DOOH?
Programmatic digital out-of-home (DOOH) is reshaping the advertising landscape. It combines the scale and impact of OOH with the precision and flexibility of programmatic buying, making it a powerful option for brands looking to connect with audiences in meaningful ways.
Guy Thurlow, our Co-Founder and Commercial Director, sums it up:
“We’ve always focused on helping brands engage with hard-to-reach youth audiences. Partnering with Vistar Media lets us offer even more flexibility and choice, opening the door for new creative possibilities and wider reach.”
Layla Soufi, Director of Supply Partnerships at Vistar Media UK, echoes this enthusiasm:
“Next-Gen Media’s network is a perfect addition to our supply-side platform, enabling brands to connect with a key demographic in highly viewable, contextually relevant locations. We’re excited to grow this partnership and deliver even more value to advertisers.”
The Bigger Picture
This move isn’t just about new tech—it’s about staying ahead in a rapidly evolving media landscape. For us, it’s another step toward making advertising smarter, more effective, and better aligned with the habits and values of Gen Z.
Whether you’re a global brand or a local business, our programmatic offering unlocks new ways to reach and resonate with the next generation.
Let’s make it happen.
Read more about our Programmatic Partnership here:
For more information, get in contact with the team.
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