Andy

The Third-Party Cookie Crumbles.

The digital advertising landscape is undergoing a significant shift with the restriction of third-party cookies—those small data pieces used to track users’ online behaviour.  As users demand more privacy and regulatory bodies enforce stricter data protection laws, cookies are becoming obsolete. With Google planning to give third-party cookies the boot in 2024, the ripple effect …

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ASRA 2024 ROUND-UP.

Next-Gen Media have just wrapped another incredible few days at the ASRA Association for Student Residential Accommodation conference up in Aberdeen 🏴󠁧󠁢󠁳󠁣󠁴󠁿 From insightful discussions on how education providers currently share their messages with their residents, to catching up with new & existing partners and meeting some inspiring people who are making their halls a …

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More than Four Walls – Student Living Today.

How would you imagine university accommodation today? In our discussions, a common misconception emerges: “Cinema rooms? Gyms? Impossible,” they tell us. Reminiscing about their own university experiences, our customers often recall cramped rooms with bog-standard amenities.  However, the reality is very different. Student accommodation has undergone a remarkable evolution to cater to the evolving needs …

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A Match made in Heaven – Targeted Social And OOH Advertising.

Out-of-home (OOH) advertising on its own is an incredibly valuable advertising medium. But what if we were to tell you that OOH advertising can cause an ‘amplifier effect’ when used in conjunction with other digital marketing channels? In fact, 50% of consumers are more likely to engage with a mobile ad after seeing the same …

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Sustainable Synergy: Homes for Students & Next-Gen Media.

In December 2022, we partnered with the largest PBSA independent student accommodation provider in the UK and Ireland – Homes for Students! Thanks to the new partnership, they keep their residents in the loop safe in the knowledge that they’re significantly reducing their paper waste. This is only the very beginning of our journey together, …

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