How Gen Z is Redefining Veganuary for the Long Term
It’s January, so you know what that means – Veganuary is back! Meat-free diets are more popular than ever in the UK and Gen Z is leading the charge. Over a quarter of them (26%) are already following a meat-free diet, with 9% identifying as vegetarians, another 9% as vegans and 8% as pescatarians. And …
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