Embed your Brand into their University Experience this Freshers’ 2024.
If Freshers’ isn’t on your radar, are you even trying to reach students? 🤡
You’ve probably heard the term being thrown around – and trust us, for good reason.
With around 600,000 students starting university this September, it’s a prime opportunity to start a conversation with them and embed your brand into their new lives.
Why Freshers’ matters
This event isn’t just another blip on the student calendar, it’s a prime opportunity for brands to get in front of thousands of young people and make an impact. Students are stepping into their first real taste of independence: moving away from home, managing their finances and experiencing the thrill of their first loan payment. This mix of excitement and transition makes them highly open to discovering new brands and services.
Why reach them at home?
Want to connect with them in the safe space they call home? Here’s why our network is the right choice:
- First Impressions: Accommodation is their first stop before anywhere else. Our screens are the first media they will see, helping you make an impact from day one.
- Repeat Exposure: Our screens are placed in high-traffic and dwell time areas such as receptions, main entrances and lift lobbies, ensuring multiple touchpoints with them throughout the day.
- Stand Out from the Crowd: Freshers’ Fairs can be chaotic. Our screens provide a calm, focused environment where your message is guaranteed to be noticed when students are most receptive.
- Social Hotspot: Just a place to sleep and eat? We think not. 60% of students view their accommodation as a social space, with 74% of students inviting friends who don’t live there and 65% taking advantage of the social spaces and facilities available in their accommodation. (NGM Student Panel, 2024)
- No Place like Home: 79% of students want their accommodation to “feel like home,” and 55% are on the lookout for homeware brands when they move in. Plus, 77% arrive without essential items like bedding and kitchenware.
Freshers’ 2023 highlights
Last year, we delivered campaigns for top brands like Just Eat, HP, BoohooMAN, HSBC, Fruits Dating App, Papa Johns, Camp America and many more.
Take a look for yourself 👀
At NGM, we’ve been busy expanding our reach to help brands connect with students across the UK, from bustling cities to smaller towns. With over 350 full-motion D6 screens in more than 60 locations, we can support your campaign, whether it’s national, regional, or city-specific.
Connecting with open-minded, tech-savvy students during one of their most significant life events can create lasting loyalty. If you can make an impression during the chaos of Freshers’ Week, you’re likely to win their loyalty for years to come.
Sounds exciting, right?
Get in touch with one of our student marketing experts to discuss your Freshers’ 2024 campaign today.
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