In recent years, QR codes have become a popular marketing tool in Out-of-home advertising, with brands using them to bridge the gap between the physical and digital worlds. While this technology may be appealing to some, they’ve not gained much traction with Gen-Z. In fact, according to a survey by Statista, only 11% of Gen-Z …
Didn’t attend the ASRA 2023 Conference? Here’s a little taster of what happened at the event… While our digivan may have given a few too many attendees an unexpected wake-up call… It definitely set the mood to kickstart the day in the right way. 🙌📢 We may have “accidentally” snuck away from our stand to …
The foundations of brand loyalty often start at a young age. Maybe through a sense of nostalgia, those brands that we associate with a simpler, joyful time, often remain our go-to’s in later life. These brands mastered the art of captivating our interest before we knew what we were looking for, consistently met our needs, …
Accommodation to Always: Build Life-Long Loyalty with Gen Z. Read More »
We teamed up with Ryman on a genius campaign aimed at UK students… 📚 The goal? To let them in on their spot-on student promo, timed to perfection during freshers. Excellent use of multiple creatives with different CTAs, including a localised video for each student accommodation, revealing the short proximity of their nearest Ryman store. …
Our summer wasn’t just about a sun-kissed getaway, it was about expanding our coverage across the UK (hey that rhymes), as part of our commitment to being everywhere our audience is. Here’s a look at our new cities: Edinburgh We’re thrilled to announce the addition of 10 new panels in Edinburgh, marking our continued growth …
Our friends over at Goose & Gander have been busy on our screens this term… This unisex clothing retailer have been taking full advantage of our network, honing in on the frantic Fresher’s period and the commercial bedlam that is Black Friday. We have the results back from our sensors for their Fresher’s launch campaign …
We are delighted to our announce our partnership with our newest, bright eyed accommodation partner, Dwell Student Living. We are using the screen for a range of features, most notably the touchscreen feature on our free-standing unit as a tool for their residents to virtually explore their city in their student village before they head …
We’re delighted to announce that we are now officially listed on SPACE! SPACE is a central database of UK Outdoor Advertising facilities managing the allocation of unique industry standard codes to identify individual advertising frames across the United Kingdom. This is an exciting first step in our journey of becoming automated and means that all …
The complementary relationship between OOH and mobile has been accelerated during the pandemic, giving brands access to more creative and targeted opportunities than ever before. Our Chief Client Officer Nicole Lonsdale takes a look. Recent investment in digital OOH, data, tech and automation means OOH can now target audiences more accurately than ever before. And …
Combine OOH and Mobile to supercharge your results. Read More »
To put it bluntly, we’ve been busy! Since the world has began to rub its eyes, climb out of bed and get back to what it does best, we have been squirrelled away at Target Student HQ focusing on how we can do the same. This solidified in the form of how we were going …
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