Out-of-home (OOH) advertising on its own is an incredibly valuable advertising medium. But what if we were to tell you that OOH advertising can cause an ‘amplifier effect’ when used in conjunction with other digital marketing channels? In fact, 50% of consumers are more likely to engage with a mobile ad after seeing the same …
A Match made in Heaven – Targeted Social And OOH Advertising. Read More »
After a roaring success of a pilot, we’re proud to onboard Capitol Students into a full partnership and are delighted to be rolling out our signage at several new sites over the next couple of months in major UK cities. Capitol Students pride themselves on understanding every student. With that shared principle here at Target …
In December 2022, we partnered with the largest PBSA independent student accommodation provider in the UK and Ireland – Homes for Students! Thanks to the new partnership, they keep their residents in the loop safe in the knowledge that they’re significantly reducing their paper waste. This is only the very beginning of our journey together, …
Sustainable Synergy: Homes for Students & Next-Gen Media. Read More »
In recent years, QR codes have become a popular marketing tool in Out-of-home advertising, with brands using them to bridge the gap between the physical and digital worlds. While this technology may be appealing to some, they’ve not gained much traction with Gen-Z. In fact, according to a survey by Statista, only 11% of Gen-Z …
Didn’t attend the ASRA 2023 Conference? Here’s a little taster of what happened at the event… While our digivan may have given a few too many attendees an unexpected wake-up call… It definitely set the mood to kickstart the day in the right way. 🙌📢 We may have “accidentally” snuck away from our stand to …
The foundations of brand loyalty often start at a young age. Maybe through a sense of nostalgia, those brands that we associate with a simpler, joyful time, often remain our go-to’s in later life. These brands mastered the art of captivating our interest before we knew what we were looking for, consistently met our needs, …
Accommodation to Always: Build Life-Long Loyalty with Gen Z. Read More »
We teamed up with Ryman on a genius campaign aimed at UK students… 📚 The goal? To let them in on their spot-on student promo, timed to perfection during freshers. Excellent use of multiple creatives with different CTAs, including a localised video for each student accommodation, revealing the short proximity of their nearest Ryman store. …
Our summer wasn’t just about a sun-kissed getaway, it was about expanding our coverage across the UK (hey that rhymes), as part of our commitment to being everywhere our audience is. Here’s a look at our new cities: Edinburgh We’re thrilled to announce the addition of 10 new panels in Edinburgh, marking our continued growth …
Following a successful pilot, we are delighted to announce our continuing partnership with the award-winning student accommodation provider, Collegiate. We’re extremely proud to have the opportunity to continue working with Collegiate and their brilliant onsite teams and to have expanded our accommodation reach into a number of key cities. We think our signage is the …
We’re proud to be supporting The Movember Foundation for our Charity of the Month initiative ???? As of late, we’ve been spreading the word for Movember – take a look! ???????? https://next-genmedia.com/wp-content/uploads/2022/10/c7728d82-3e31-4b1c-922b-acad6e4aa426.mp4 what’s movember? “Movember” has become known as the month when men put down their razors and grow mustaches, but very few are aware …
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