Scam, Fraud and Media Smart’s Cause.

In our ongoing commitment to support crucial initiatives, we proudly announce our partnership with Media Smart and our involvement in their campaign, “Scam Flags Add Up to a Scam”.

We are pleased to contribute to their mission of educating young people about the dangers of scams.

“Social media is deeply ingrained in people's lives now, making it a natural space for fraudsters”

states Mark Lund OBE, deputy chair of the government’s Online Advertising Taskforce and chair of asbof (a Media Smart supporter).

With Gen Z and Gen Alpha deeply immersed in the digital realm, it’s vital to target educational efforts where they are needed most. This is why Media Smart have targeted their campaign towards this demographic, recognising the importance in equipping them with the knowledge to identify scams, report them and seek support when needed.

As a supporter of this initiative, we are delighted to help extend the reach of this campaign to thousands of students where they live and study, ensuring they are better equipped to protect themselves online.

We are proud to be mentioned alongside Netflix and Yahoo! in the article below, where you can find out further details about the campaign:

https://www.lbbonline.com/news/how-media-smart-is-teaching-gen-z-what-scams-look-like/